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 June 1, 1999

Micro Motion’s growth steady from flow meter technology

BOULDER — Micro Motion Inc., a 22-year-old Boulder-based company is among the Business Report’s top 10 public companies with the highest net income, based on parent company Emerson Electric Co.’s 1998 net income of $1.2 billion.

The company is a world leader in flow measurement technology and a developer of the Coriolis-based flow measurement products and solutions including sensors, transmitters, systems and services. Micro Motion had total sales of $220 million last year, said spokeswoman Kathleen Bee. Micro Motion’s parent company, Emerson Electric, based in St. Louis, Mo., reported revenues of $14 billion last year.

“We’ve seen steady growth over the past several years,” Bee said.

Under new leadership, the company has accelerated its pace of development, she said.

“We are becoming extremely aggressive for new products,” Bee said. “In the past, we’ve been very methodical in how we released products.”

Previously, the company introduced a significant new product every three years. Already this year, one major new product has been introduced and two more will be launched by January, Bee said.

In January 1999, the company introduced Micro Motion Model 5300 transmitter, the first Coriolis device to receive official registration from the Fieldbus Foundation so that it will be compatible with other similarly registered devices.

It is designed to work with all Micro Motion sensor models and can be mounted integrally or remotely.

Coriolis technology is based on the theories of 19th-century French inventor Gustave Gaspard de Coriolis. His theories had been unsuccessfully proven by other inventors before Jim Smith, an engineer and inventor, finally developed Coriolis mass flow measurement.

Smith founded Micro Motion in 1977 from the garage of his Gunbarrel home. He patented his idea for a vibrating tube that could measure the mass of flow. With this product, flow measurement could be based on the actual mass of the fluid, not just on its weight or volume.

It was a direct mass measurement, and it simultaneously measured density as well. The meter was highly accurate and its non-intrusive design with no moving parts meant low maintenance for users.

Micro Motion’s Model D meter was introduced in 1983. It could accurately measure almost anything that could flow through a tube.

In 1984, Emerson Electric acquired the company. It is now part of Emerson’s Fisher-Rosemount Flow Group of companies.

All Micro Motion Coriolis meters measure mass flow rates, volume flow rates, density and temperature. Bee said the company has 750 employees at its Boulder headquarters and another 450 workers globally. It operates facilities in Mexico, the Netherlands and in Singapore.

BOULDER — Micro Motion Inc., a 22-year-old Boulder-based company is among the Business Report’s top 10 public companies with the highest net income, based on parent company Emerson Electric Co.’s 1998 net income of $1.2 billion.

The company is a world leader in flow measurement technology and a developer of the Coriolis-based flow measurement products and solutions including sensors, transmitters, systems and services. Micro Motion had total sales of $220 million last year, said spokeswoman Kathleen Bee. Micro Motion’s parent company, Emerson Electric, based in St. Louis, Mo., reported revenues of $14 billion last year.

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