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 July 1, 1999

Fast-growing QMSoft could be called QMStrong

BOULDER — George Rebhan and Beach Clow met each other in 1989 while working at a Silicon Valley-based company, Strategic Mapping. They were both drawn to Boulder. “It was time to settle down, have families,” Rebhan said. “We were drawn to the quality of life here.”

They have helped a data technology company grow nationwide in the process.

Rebhan is vice president of technical services. Clow is chief technical officer. Together they head the development office of Qualitative Marketing Software, soon to be known only as QMSoft.

Given the firm’s financial showing, the company might be more aptly named QMStrong.

Revenues have roughly doubled annually for the privately held, Clearwater, Fla.-based company. The year of the company’s inception, in 1994, the company showed revenues of $846,000. Last year it posted revenues of $8.26 million. A company spokesman said QMSoft is on track to show revenues of more than $16 million this year.

The development division based in Boulder will soon double its floor space when it moves into 30,000 square feet in the second phase of the Tierra Business Center on Walnut Street. It has signed a five-year lease.

The Boulder office holds more than half of the company’s 78 employees. It hopes to expand the ranks of its Boulder employees to more than 100 by the end of 1999.

Rebhan and Clow worked together in Boulder on the Ridgeline Group before founding QMSoft in 1992. They joined forces with Paul Wray to found QMSoft. Wray is now QMSoft president. He formerly was president of Omni Data Inc., a fund-raising firm he sold to Metromail in 1983.

The key to the success of QMSOFT is a one-to-one direct marketing program that features suites of products under the Centrus brand. Because of the nature of QMSoft, no competitor meets QMSoft head on, said Rebhan.

QMSoft describes its niche as on-demand data enhancement and data

quality technology. To date, it has attracted customers that have used

it over the Internet, in e-commerce. QMSoft has a service called Centrus

Online, designed to allow customers access to detailed, up-to-date

information on more than 100 million households and more than 125

million consumers across the United States.

It also has a burgeoning following in the telecommunications,

insurance, retail utilities, health care and banking industries. QMSoft

provides a number of services, including installation, training, systems

integration, consulting and help desk services

Just how do QMSoft products fit in?

Out of Houston, Echostar is testing a suite of Centrus products.

Several months in, senior programmer Richard Tesmer likes what he’s seen

so far.

For several months, Echostar has used the Centrus GeoStan program, a

geographical information system based on the Unix and Windows NT

platforms now in use by many Fortune 1000 companies.

It allows companies to get the “geocoding” of specific addresses,

permitting them to get the longitude and latitude readings.

Echostar more recently began testing the Centrus Address Broker. The

goal is to increase the level of customer service, noted Tesmer.

In Colorado, Echostar uses Centrus software to meet federal guidelines,

said a QMSoft source. One Centrus product allows Point-in-Polygon

analysis that may zero in on an area as small as a block or as large as

a region. The edges of the polygon may be set to meet the users needs.

In other uses, the software is designed to help companies instantly

determine the sales territories in which their customers live. It can

also target direct mail to prospective customers living within a mile of

the user’s competitors.

For example, one insurance operation, Royal Sun & Alliance in North

Carolina, used QMSoft products to get the geocoding and perform spatial

analysis to automatically determine flood zone designations, saving time

and money.

In California, the telecommunications giant GTE used Centrus geocoding

technology to meet a Federal Communications Commission mandate to

provide universal service throughout that state.

GTE had been trying to manually query service addresses through its database of more than 6 million names. It was plagued with false-positives and missteps before it discovered Centrus technology, according to a QMSoft source.

BOULDER — George Rebhan and Beach Clow met each other in 1989 while working at a Silicon Valley-based company, Strategic Mapping. They were both drawn to Boulder. “It was time to settle down, have families,” Rebhan said. “We were drawn to the quality of life here.”

They have helped a data technology company grow nationwide in the process.

Rebhan is vice president of technical services. Clow is chief technical officer. Together they head the development office of Qualitative Marketing Software, soon to be known only as QMSoft.

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