[copperpress-advertserve-ad-reload zone="3"]
 July 1, 1999

Just Clubs serves swingers

LAFAYETTE — The golf swing. It’s an object of perfection and precision. Like a puzzle, the motion is comprised of assorted tiny pieces. Unlike a puzzle, however, the pieces of a golf swing must be put together in a split second.

During the swing, the slightest glitch in concentration can send a hunk of sod hurtling a great deal farther than that little white ball. For many people the golf swing is nothing more than an object of complete and utter frustration.

Time and money are spent practicing, taking lessons and acquiring the latest and greatest swing-perfecting contraptions and gadgets the golf industry has to offer.

Craig Pearson, the owner and innovator of Just Clubs in Lafayette, has developed a logical alternative. Rather than altering a golfer’s swing, Pearson alters their clubs.

According to Pearson, a problem shared among many golfers is that no matter how much time and money they spend altering their swing, inevitably in the end they return to what is most comfortable and natural. This is where Pearson comes to the rescue. By observing a given individual’s swing, he can determine what the problem is and fix it on the spot.

Well, almost on the spot.

Inside the Just Clubs office, a small netted area carpeted with an artificial turf acts as Pearson’s lab. From inside that area, Pearson can analyze a customer’s swing and shot and determine what alterations are needed. By altering the grip, the hosel, or the head of the club, Pearson can build a set of irons to accommodate any golfer’s swing. For example, somebody suffering from a vicious slice can have that problem remedied by reconstructing a certain section of the club. The cost is extremely reasonable.

Golf is not an inexpensive sport. The average price for a set of irons is about $700. Factor in lessons and the aforementioned swing-altering contraptions and you’re flirting with a grand, probably more. Pearson, a golfer for more than 30 years, sells his clubs for $350, and they’re custom-made.

“They are fit to a given individual’s specific needs,” says Pearson, “and they’re still hundreds of dollars less.”

The only thing Pearson’s clubs lack is a recognizable brand name, which explains the lower price.

Pearson opened Just Clubs in January of this year. Since then he has constructed 35 custom-made sets of clubs, a fact which surprises him.

“I didn’t think I’d see anybody in here until August,” he said. Most of Pearson’s customers are from local areas. However, he has customized clubs for golfers from as far away as Connecticut; something which he attributes to his Web site.

Just Clubs is owned and operated solely by Pearson. He himself customizes all of the clubs, which carry a lifetime guarantee.

“I literally can’t afford to have a club break at this point,” he said. In addition to custom work, he also repairs damaged clubs.

“For golf clubs, I think it’s the best deal going,” Pearson said. “It’s awfully hard to beat.”

LAFAYETTE — The golf swing. It’s an object of perfection and precision. Like a puzzle, the motion is comprised of assorted tiny pieces. Unlike a puzzle, however, the pieces of a golf swing must be put together in a split second.

During the swing, the slightest glitch in concentration can send a hunk of sod hurtling a great deal farther than that little white ball. For many people the golf swing is nothing more than an object of complete and utter frustration.

Time and money are spent practicing, taking lessons and acquiring…

[copperpress-advertserve-ad-reload zone="3"]

Related Content

[copperpress-advertserve-ad-interstitial zone="30"]