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 July 1, 1999

MessageMedia, Yahoo! team up for e-mail product

BOULDER — MessageMedia Inc. (Nasdaq: MESG) has entered into an agreement with Yahoo! Inc. (Nasdaq: YHOO) in which MessageMedia — under the permission-based direct-marketing programs of Yahoo! — will deliver personalized e-mail messages to users of Yahoo! Mail and other e-mail programs.

MessageMedia is a Boulder-based provider of e-mail-based customer management and direct-marketing services; Yahoo! is a global Internet media company.

The e-mail direct-marketing programs of Yahoo! present offers, promotions and discounts to an opt-in audience on a variety of topics including personal finance, entertainment, sports, health and travel. The information sent to the user’s e-mail is specifically targeted so those users receive offers that match their interests.

MessageMedia’s capabilities allow e-mail messages to be sent in a variety of formats depending on the user’s preference. In addition, MessageMedia’s services will include list management, “bounce processing,” customer service management and reporting on e-mail messaging campaigns.

“MessageMedia’s full-service e-mail solutions will enhance Yahoo’s successful direct-marketing and permission-based programs,” Larry Jones, president and chief executive officer of MessageMedia, said in a prepared statement.

The announcement with Yahoo! followed news that MessageMedia intends to acquire Revnet Systems Inc. and Decisive Technology.

MessageMedia’s customer portfolio includes clients from the financial services, publishing, direct marketing, retailing and electronic commerce industries. Clients include E*TRADE, USA Today, GeoCities, Intuit, CMP Media, Yahoo!, Barclays Bank and Bertelsmann.

BOULDER — MessageMedia Inc. (Nasdaq: MESG) has entered into an agreement with Yahoo! Inc. (Nasdaq: YHOO) in which MessageMedia — under the permission-based direct-marketing programs of Yahoo! — will deliver personalized e-mail messages to users of Yahoo! Mail and other e-mail programs.

MessageMedia is a Boulder-based provider of e-mail-based customer management and direct-marketing services; Yahoo! is a global Internet media company.

The e-mail direct-marketing programs of Yahoo! present offers, promotions and discounts to an opt-in audience on a variety of topics including personal finance, entertainment, sports, health and travel. The information…

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