[copperpress-advertserve-ad-reload zone="3"]
 July 1, 1999

Weibal family expands with Valley Ford

LONGMONT — Boulder County’s automotive landscape changed recently when one of the county’s oldest and most respected dealer organizations took over the Ford, Isuzu and Hyundai franchises in Longmont.

The Valley Automotive Dealership organization, owned and operated by the Weibel family, launched their newest venture, Valley Ford Inc., on April 6.

The Weibel family has been in the retail automotive business in Boulder County since 1969, and marked their 30th anniversary in March this year. Their current dealerships include Valley Nissan Inc. at 1005 Ken Pratt Blvd. in Longmont and Valley Chrysler-Dodge-Plymouth Inc. at 2100 30th Street in Boulder.

The new dealership, Valley Ford Inc., is located at 600 South Main St. in Longmont and features new Ford cars and trucks, used vehicles, a full-service repair shop, a full-service body shop and an extensive parts department. A separate showroom facility at 715 South Main St., Longmont, features new Isuzu and Hyundai vehicles, as well as an additional inventory of used vehicles.

“My family has been involved in a large number of dealerships in this area over the last 30 years,” says Doug Weibel, general manager.

“In late 1998, we were only operating two stores and felt that both stores were operating very well, with consistently high sales results and customer-satisfaction scores. We believed that the Ford dealership in Longmont had been operating well below its potential for a number of years and believed we had the resources to really improve it.” After several months of negotiations, the Valley organization was able to secure the franchises and real estate leases from Longmont Automotive Group LLC, the former dealer.

The dealership employs about 65 people, the majority of which were employees of the prior dealership.

The dealership’s main vehicle line, Ford, has a tremendous presence in the market. With the current popularity of trucks, sport utilities and mini-vans, Ford’s lineup is a big hit.

Ford’s F-series trucks, restyled in 1997, feature numerous engine choices, body styles and equipment packages that appeal to both consumers who enjoy driving a light-duty pickup as well as agricultural and commercial interests needing heavy-duty trucks.

Valley has increased inventory levels of all F-series trucks to increase the available selection, particularly in the F-250 and F-350 Super Duty series.

A dramatic sales increase is projected due to Valley’s commitment to higher inventory levels as well as aggressive discounting. Ford is currently marketing two sport-utility models, the Explorer and Expedition, with a third model, the Excursion, due later this year.

Valley works with more than a half dozen leasing companies, and three times as many lenders in order to secure the lowest payments on these popular sport-utility vehicles for all customers regardless of their credit situation. Inventory levels on Windstar mini-vans and Econoline and Club Wagon full-size vans are being built back up to optimal levels.

Ford’s car lineup is just as attractive. The renowned Mustang is in its 35th year. Valley has the limited-edition 35th-anniversary Mustang in stock as well as GT and convertible models. Valley also has an impressive inventory of the rest of the car lineup — Escorts, Contours, Taurus and Crown Victorias. Not only are these new sedans available, a wide selection of late-model program units are reconditioned and available for sale as well.

Isuzu and Hyundai models round out the new vehicle offerings. Isuzu features three sport-utility models: the Amigo (available in both hard-top and soft-top configurations), the Rodeo and the Trooper. Valley also carries the Isuzu Hombre truck line and the Oasis mini-van line. Hyundai’s line consists of four cars: the Accent, the Elantra, the Sonata and the Tiburon. Hyundai cars, known for their affordable pricing, feature a six-year, 100,000-mile warranty making their total cost of ownership very affordable. Valley is the exclusive retailer in Boulder County for both new Isuzu and new Hyundai vehicles.

Valley Ford is open six days a week. All departments may be reached at (303) 776-2861.

LONGMONT — Boulder County’s automotive landscape changed recently when one of the county’s oldest and most respected dealer organizations took over the Ford, Isuzu and Hyundai franchises in Longmont.

The Valley Automotive Dealership organization, owned and operated by the Weibel family, launched their newest venture, Valley Ford Inc., on April 6.

The Weibel family has been in the retail automotive business in Boulder County since 1969, and marked their 30th anniversary in March this year. Their current dealerships include Valley Nissan Inc. at 1005 Ken Pratt Blvd. in Longmont…

[copperpress-advertserve-ad-reload zone="3"]

Related Content

[copperpress-advertserve-ad-interstitial zone="30"]