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 August 1, 1999

SportsTrac files for IPO, introduces performance tracker for consumers

BOULDER — SportsTrac Systems Inc., developers of software products to enhance athletic performance, has caught fast-growth fever.

After restructuring the company March 2, SportsTrac made an initial public offering July 15 of 585,000 units (one share of common stock and two warrants at $7.20) at $6 per share and has filed to trade on Nasdaq’s small cap stock market. The application to the Securities and Exchange Commission could take as many as 90 days to be approved, at which point the company would be given its trading symbol.

SportsTrac Inc. was formed in April 1995 by Chief Executive and President Marc Silverman and Chairman Michael Mellman. Silverman has maintained an office in Colorado while Mellman has overseen operations in Southern California. Over the course of four years, the company lost a total of more than $4 million. But this past spring, the investors “bought all the assets and liability of the old company,” Silverman said. “That was done to restructure debt.” In addition, SportsTrac completed a private placement.

SportsTrac’s initial market for its SportTRAC performance measuring devices and SportsRAC rehabilita tion devices has been major league baseball, the National Hockey League, NCAA athletic programs and the PGA and LPGA tours. Last year, three teams from the University of Pennsylvania were NCAA national champions in their respective sports. Silverman would like to take some credit for that.

Just as the company is finishing its move to Boulder — Silverman moved up from the Denver Tech Center in January — SportsTrac has embarked on another move — into the consumer market.

“When we started this company our goal was to bring this product out at the professional and elite level, with the idea of demonstrating it to our professional clients so that they would use it, endorse it and with the idea of developing products for the consumer,” Silverman said.

EliteSolo, the consumer model of the original SportsTrac System, “is a great tool for improving concentration and learning how different life factors such as stress, sleep or diet affect your mental and physical performance,” Silverman said.

Each daily session takes just a few minutes to complete. An analog-tracking controller, used like a knob on a radio, has been called the gold standard of hand-eye coordination testing devices. This process is called the Tracking Task, and the user’s performance scores are used to gauge their mental and physical readiness.

Before engaging in the daily Tracking Task, the user responds to a series of questions relating to their physical, mental and emotional states. The user’s responses to these questions are graphically compared to their tracking scores, which enables them to determine which factors are affecting their concentration and coordination levels.

Furthermore, the eAdvisor — an integrated set of proprietary algorithms — combines all of the accrued information from the daily questions and tasks to detect telltale patterns in the user’s scores.

“It’s like having your own personal trainer at your fingertips,” Silverman said.

The EliteSolo can be used by up to four users and runs on Microsoft Windows 95 and Windows 98. The software comes standard on CD-ROM along with an analog tracking controller. The program sells for $95 and can be purchased directly through SportsTrac’s Web site at www.sportstrac.com or via 1-800-862-8656.

BOULDER — SportsTrac Systems Inc., developers of software products to enhance athletic performance, has caught fast-growth fever.

After restructuring the company March 2, SportsTrac made an initial public offering July 15 of 585,000 units (one share of common stock and two warrants at $7.20) at $6 per share and has filed to trade on Nasdaq’s small cap stock market. The application to the Securities and Exchange Commission could take as many as 90 days to be approved, at which point the company would be given its trading symbol.

SportsTrac Inc. was…

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