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ARCHIVED  August 13, 1999

DoubleTake adds four major areas to territory

FORT COLLINS — DoubleTake, a Fort Collins-based women’s-clothing manufacturer, has expanded into four major metropolitan markets.The company, with vendors currently in 13 states, has contracted with a California sales representative to offer its product lines in Los Angeles, Dallas, Las Vegas and San Francisco.
DoubleTake designs and manufactures custom women’s clothing, including denim jackets, vests, coats and skirts uniquely decorated and hand-sewn.
Sales for the company have increased substantially, jumping from $2,000 to $3,000 per month to almost $13,000 per month. Sales as of June 1999 equaled DoubleTake’s earnings for all of 1998.
Nancy Calhoun started the company in 1997 designing and selling vintage men’s clothing embellished with things such as tassels, lace, and neckties. She has since shifted to designing a line of denim women’s apparel with great success. Calhoun planned to sell at seasonal and specialty events, such as Junior League shows.
“I never thought about being in the apparel business, but the company took off,” she said. Her merchandise appeals to a wide variety of vendors.
“Denver’s more conservative — they like the lace pieces,” Calhoun said, “while people on the West Coast seem to enjoy a lot of bright colors, the unusual styles, much more funky.”
Even stores in remote areas report high demand for DoubleTake clothing. At My Sister’s Place, in Wheatland, Wyo., co-owner Mary Louise Shepard finds the unique designs a hit among her customers.
“We’re in a small community, and people here have really been attracted to the lines,” she said. “Her clothing goes from casual to dressy — people love the versatility.”
And while supporting another women-owned business, Shepard has watched her own sales jump.
Calhoun’s business philosophy centers around the idea that clothing should have a purpose and last well beyond one season’s trends. She also strives to run a family-friendly business, employing seamstresses who work from home and encouraging flexible scheduling to accommodate family responsibilities.
“My goal is not to let my ladies do so much it takes away from the family,” she said. “I don’t want them to get overwhelmed — that’s not the point.”
With the current influx of new orders, Calhoun is excited about the possibilities yet cautious about expanding too quickly. “I want to move into new markets, but right now I’m taking it one day at a time,” she said.

FORT COLLINS — DoubleTake, a Fort Collins-based women’s-clothing manufacturer, has expanded into four major metropolitan markets.The company, with vendors currently in 13 states, has contracted with a California sales representative to offer its product lines in Los Angeles, Dallas, Las Vegas and San Francisco.
DoubleTake designs and manufactures custom women’s clothing, including denim jackets, vests, coats and skirts uniquely decorated and hand-sewn.
Sales for the company have increased substantially, jumping from $2,000 to $3,000 per month to almost $13,000 per month. Sales as of June 1999 equaled DoubleTake’s earnings for all of 1998.
Nancy Calhoun started the company in…

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