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 September 1, 1999

CarFind works as employee benefit

What comes to your mind when you think of purchasing a vehicle from a traditional car dealership? Do you think of characteristics like trust, convenience, integrity, ease and pleasure? Most consumers equate buying a car with a painful time-consuming experience. If only there were a trustworthy alternative.

CarFind USA, a Colorado-based dealership, took the time to ask the question: “How do we create a dealership that offers consumers trust, convenience and low prices?” Larry Abrams and Steve Warner, owners of CarFind USA, have developed a con cept that answers that question. “We knew that most customers didn’t enjoy purchasing from a traditional dealership. Their perception was that these dealerships passed on excessive advertising and financing overhead in the price of the vehicle while making the buying process extremely difficult. Our challenge was to establish a service that removed these extra costs, offered low prices to our clients and respected them as our customers.” Warner explained.

“Our buying process is so easy it amazes most of our clients,” says Abrams. “We offer professional, unbiased consulting to assist our clients in selecting the right vehicle that best fits r needs. We strive to be the client’s advocate in the buying process. We are on their side.”

Warner and Abrams realized that CarFind USA needed a way to dissolve the defenses most people carry into the typical buying process. To gain the consumer’s trust, they decided to offer their buying service through the endorsement and backing of organizations where their clients worked and banked.

Thus, CarFind USA created a valuable employee benefit, the “Preferred Vehicle Purchasing Plan,” specifically designed to be offered to employees through their human resource departments. The CarFind USA program is offered as a free employee benefit to organizations of all sizes. “Our program enhances the benefits package that employers can offer their employees at no additional cost to their organization,” explains Warner. CarFind USA’s client list is an impressive who’s who of leading local and national corporations.

In addition to offering a customized buying service to corporations nationwide, CarFind USA also has partnered with the premier credit unions in the state to extend their service to the credit union’s membership. “This was a natural fit for us.” explains Warner. “CarFind USA’s commitment to customer satisfaction and our operational integrity mirrors what credit unions deliver to their members. Our mutual interest is to offer the credit union member exceptional and valuable services.” CarFind USA’s benefit program is endorsed by many of the state’s progressive credit unions seeking to provide their members innovative services.

One key to CarFind USA’s success is their innovative approach to delivering vehicles to their clients. They operate as an ordering house for new and used vehicles. Instead of subjecting clients to pushy salesmen, a professional CarFind USA vehicle consultant works with you to determine what type of vehicle best fits your needs and your budget.

At CarFind USA you don’t search for your vehicle on a massive lot; instead with the help of their consultant, clients order the exact make, model, color and options they prefer on a vehicle. Next, CarFind USA takes a client’s order and prices the vehicle according to the exclusive CarFind USA “Vehicle Pricing Plan.” Once the customer has agreed to the price, the consultant searches CarFind’s extensive virtual inventory to locate and purchase the desired vehicle. “We take the hassle out of buying any new or used vehicle. Our process offers the best of unbiased consulting, low prices and convenience.” says Warner.

In order to insure they deliver quality vehicles to their clients, CarFind USA works with a nationwide network of professional buyers. Prior to delivery, each vehicle must pass an extensive “Satisfaction Assurance Plan.” This plan includes a comprehensive mechanical inspection, a 72- hour/ 300-mile “no questions asked return policy” and a 30-day/1,000-mile warranty on all vehicles under 100,000 miles. Their goal is to make sure that the client’s vehicle is delivered in the best possible condition.

The CarFind USA’s employee benefit and credit union programs have been a huge success and they continue to grow. They serve more than 325,000 employees and credit union members through with their service. “Our main clients are referred to us from their human resource departments or credit unions. However, we also work with the general public,” explains Abrams. Suddenly trust and integrity can be found in a new type of car dealership. CarFind USA is a member of the Better Business Bureau, the Boulder Chamber of Commerce and the Boulder Area Human Resources Association.

For information on the CarFind USA “Preferred Vehicle Purchasing Plan,” call (303) 449-7700 or go online to www.carfindusa.com.

What comes to your mind when you think of purchasing a vehicle from a traditional car dealership? Do you think of characteristics like trust, convenience, integrity, ease and pleasure? Most consumers equate buying a car with a painful time-consuming experience. If only there were a trustworthy alternative.

CarFind USA, a Colorado-based dealership, took the time to ask the question: “How do we create a dealership that offers consumers trust, convenience and low prices?” Larry Abrams and Steve Warner, owners of CarFind USA, have developed a con cept that answers that question. “We knew that…

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