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 November 19, 1999

Epicenter Creative born from merger of Epic Design, Templeton James

BOULDER — Two local advertising agencies officially tied the knot in July to provide clients with fresh, creative ideas in the evolving world of advertising.

Epic Design and Templeton James Advertising merged to form Epicenter Creative. The new company specializes in producing logos, sales brochures, magazine and newspaper ads and Web site design for a wide range of companies.

At the helm of the new company are two advertising veterans and Epic Design’s former art directors Lydia Pottoff and Cindi Yaklich. The founder of Templeton in 1986, Pat Reed, will serve as Epicenter’s account executive.

“We envision ourselves as a highly creative team,´ said Yaklich, co-owner of Epicenter. “The merger gives us a bigger image.”

The company is now bigger, but Epicenter will not move from their 22nd and Pearl Street location, nor will they add offices outside Boulder.

The renovated firm recently hired two more employees including a Web design expert to help thrust the agency into the expanding Internet market. Both companies dabbled in Web design in the past but now consider the Internet a focus at Epicenter, Yaklich said.

“A lot of clients are looking to for us to build Web pages,” Reed said. “It is definitely an area we will pursue.”

Yaklich said the companies were strong allies in the past rather than competitors, and the merger has gone smoothly for both parties.

“Before we were working together but as separate identities,” Yaklich said. “Our biggest problem is dealing with the phone company.”

“It has been wonderful,” Reed said. “It opens up a new door for Templeton James.”

Epicenter Creative shares the client base of both Epic and Templeton. Their clients include Sun Microsystems, New Hope Natural Media and the city of Westminster.

“My clients consider the merger an added amenity to get full, creative service,” Reed said.

BOULDER — Two local advertising agencies officially tied the knot in July to provide clients with fresh, creative ideas in the evolving world of advertising.

Epic Design and Templeton James Advertising merged to form Epicenter Creative. The new company specializes in producing logos, sales brochures, magazine and newspaper ads and Web site design for a wide range of companies.

At the helm of the new company are two advertising veterans and Epic Design’s former art directors Lydia Pottoff and Cindi Yaklich. The founder of Templeton in 1986, Pat Reed, will serve as Epicenter’s account executive.

“We envision ourselves as a highly creative team,´…

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