Flood and Peterson completes rebranding

GREELEY — Flood and Peterson Insurance Inc., a full-service insurance brokerage firm, has completed a comprehensive rebrand.

The rebrand included a variety of aesthetic enhancements, including updates to the company logo and website — www.floodpeterson.com — but the name and offerings remain unchanged.

Flood & Peterson Insurance has rebranded with a new corporate logo.

“This update is vital because our industry is changing rapidly,” Flood and Peterson CEO and chairman Royal Lovell said in a prepared statement.  “Our business has always been responsive to client needs, and it is important that our brand reflects who we are today, and the culture and values that are integral to our success here at F&P.”

Flood and Peterson director of marketing and communications Sabrina Nowling said the company’s visual identity “now better represents the consistent cross-platform experience people can expect when interacting with us. In addition, changes to our website have made it even easier for visitors to find the information they need.”

Flood and Peterson maintains Colorado office locations in Greeley, Fort Collins and Denver.

“We feel the new, contemporary look of our branding expresses our eagerness to face the challenges and embrace the opportunities ahead,” Royal said.

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